What is a Stretched Shelf Edge Display?
A stretched shelf edge display (also called a shelf edge strip display or bar display) is an ultra-wide aspect ratio LCD designed to mount at the front edge of retail shelving, replacing or supplementing traditional paper shelf labels with dynamic digital content. Standard aspect ratios range from 6:1 to 20:1 — much wider than tall — to fit the narrow shelf edge format.
Key Applications
| Application | Use Case |
|---|---|
| Retail shelf labels | Dynamic pricing, promotions, product information |
| Grocery and pharmacy | Nutritional info, allergen warnings, price changes |
| Hospitality / hotel | Room service menus, amenity pricing |
| Industrial warehousing | Bin labels, inventory counts, pick-to-light |
| Museum and exhibit | Artifact descriptions, wayfinding strips |
Technical Specifications
Display Logic’s stretched shelf edge displays are Android-powered with built-in WiFi and optional PoE (Power over Ethernet). Content management is handled via a CMS platform compatible with standard digital signage software. Custom aspect ratios and sizes are available for non-standard shelving configurations.
Stretched Display vs. Paper Shelf Label
| Feature | Paper Label | Stretched Digital Display |
|---|---|---|
| Price update time | Hours to days (manual) | Seconds (remote CMS) |
| Promotional content | Static printed | Video, animation, real-time |
| Labor cost | High (manual replacement) | Near zero once installed |
| Regulatory compliance | Requires manual update | Automated, auditable |
Frequently Asked Questions
How are stretched shelf edge displays powered?
Display Logic’s shelf edge displays support both standard DC power and PoE (Power over Ethernet), allowing a single Cat6 cable to carry both power and data to each display unit.
What content management system works with shelf edge displays?
Display Logic’s Android-based displays are compatible with most commercial digital signage CMS platforms. Display Logic can recommend CMS platforms based on your IT infrastructure and content requirements.
Can stretched displays be used outdoors?
Outdoor-rated stretched displays are available with enhanced brightness (1,000+ nits) and sealed enclosures for outdoor retail and menu board applications.